![]() ![]() In Dropkick Murphys’s song “Sunday Hardcore Matinee”, there is a line mentioning a “Pack of Luckies” among the possessions of those en route to the show. My old man’s Trojans and his Old Spice aftershave.”Ģ1. Billy Joel’s 1983 song “Keeping the Faith”, from the album An Innocent Man, mentions the brand in the lyric: “I took a fresh pack of Luckies and a mint called Sen-Sen. Jazz saxophonist Lucky Thompson’s 1964 album Lucky Strikes depicted the logo from the cigarette pack on its cover.Ģ0. In 2009, Lucky Strike Silver (the brand marketed as lighter) changed their UK packs from the quintessential red design to blue, albeit with a red teaser outer covering the packet.ġ9. In the same year, the company used the world’s smallest man, He Pingping, in their ad campaigns.ġ8. In 2007, a new packaging of Lucky Strikes was released, with a two-way opening which split seven cigarettes from the rest. The practice of including cigarettes in field rations continued during the Korean and Vietnam wars, ending around 1975 or 1976 with the growing knowledge that smoking caused various kinds of health problems.ġ7. How was the N*zi War Criminal Ernst Kaltbrunner caught?ġ6. Each C ration of the time included, among other items, 9 cigarettes of varying brands because at the time, top military brass thought that tobacco was essential to the morale of soldiers fighting on the front lines. Lucky Strike was one of the brands included in the C rations provided to US combat troops during the Second World War. The message “L.S.M.F.T.” (“Lucky Strike means fine tobacco”) was introduced on the package in 1945.ġ5. READ ΝΕΧΤ Patricia Krenwinkel Trivia: 51 interesting facts about the Manson family member!ġ4. ![]() The white package actually was introduced to modernize the label and to increase the appeal of the package among female smokers market studies showed that the green package was not found attractive to women, who had become important consumers of tobacco products. A limited supply of each was available, and substitute materials made the package look drab.ġ2. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. In a famous advertising campaign that used the slogan “Lucky Strike Green has gone to war”, the company claimed the change was made because the copper used in the green color was needed for World War II. The brand’s signature dark-green pack was changed to white in 1942. American engaged in a series of advertisements using Hollywood actors as endorsers of Lucky Strike, including testimonials from Douglas Fairbanks, concerning the cigarette’s flavor, often described as delicious due to the tobacco being toasted.ġ1. The company’s advertising campaigns generally featured a theme that stressed the quality of the tobacco purchased at auction for use in making Lucky Strike cigarettes and claimed that the higher quality tobacco resulted in a cigarette with better flavor. That campaign worked: “Reach for a Lucky instead of a sweet” was associated with a 200 percent increase in market share.ġ0. In the 1920s and 1930s, ads for the cigarette told women “When tempted, reach for a Lucky instead you will thus avoid overindulgence in things that cause excess weight.”ĩ. The brand was the first to connect smoking to weight loss with an advertising campaign targeted to women that advocated lighting up as the way to combat sugar cravings. READ ΝΕΧΤ When was Mona Lisa removed from the Louvre?Ĩ. ![]()
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